Bezos was a devil lord who came to power at first by harnessing and enslaving powerful demons. He was challenged for supremacy by Abraxas the Collector, a lesser demon lord. Lord Bezos' plan was to harness the power of the Lady of the Light in order to transport him to the prime material plane and get free of the Shadowfell. The Lady of the Light is detained in the dungeon level of the palace of Prince Rolan, in a cage designed by Lord Bezos to harness her power. Opening the cage requires the blood of a true believer. They also learn that Bezos sided with Rolan during the civil war to kill many of the nobles who rebelled which won him the job of being Rolan's patron extra-planar being.